As of September 26, 2024, there were 39 new development projects. Nearly two-thirds of them have been approved, and approximately 23% of them are under construction.

Pedestrian activity serves as a crucial gauge of downtown vitality. DTSM utilizes Placer.ai to meticulously track pedestrian traffic, thereby facilitating accurate estimations of the overall pedestrian engagement within this locale.

Much like numerous downtowns across the United States, the Third Street Promenade has experienced a decline in pedestrian activity over the last five years due to the shift to remote or hybrid work prompted by the pandemic and a decrease in tourist visits. In the post-pandemic period, foot traffic fluctuates seasonally, with higher visitor numbers during the summer months.

In September 2025, the Third Street Promenade recorded 292,041 visitors—11% more than the foot traffic observed in September 2020.

As of September 30, 2025, retail and accommodation, beverage, and food accounted for approximately 88% of all businesses.

The occupancy of ground-level, commercial spaces on 1200, 1300, 1400, and the entire Promenade were 65%, 83%, 76%, and 76%, respectively.

The average daily rate of hotels in Downtown Santa Monica in August 2025 was $341.

Hotel occupancy in Downtown Santa Monica reached 80% in August 2025.

The data from the first quarter of 2022 shows that Professional, Scientific, and Technical Services, Healthcare and Social Assistance, and Other Services accounted for nearly half of the business types in Downtown Santa Monica.

In 2021, roughly half of the workforce in Downtown Santa Monica was in the Professional, Scientific, and Technical Services, Accommodation and Food Services, and Information industries.