DTSM New Development

As of January 8, 2024, there were 39 new development projects. Nearly two-thirds of them have been approved, and approximately 23% of them are under construction.

DTSM Retail Space Occupancy

As of February 27, 2024, there were 573 ground-floor commercial spaces in Downtown Santa Monica and 7.2% of their occupancy was undetermined. Among 532 spaces being determined for their uses, 81.4% were occupied.

DTSM Business Types

As of January 8, 2024, there were 433 ground-floor businesses in Downtown Santa Monica. About a third of them were accommodation, beverage, and food, followed by retail (22.1%), and beauty, health, and wellness (20.1%).

DTSM Hospitality

The average daily rate of hotels in Downtown Santa Monica in December 2023 was $344.

The hotel occupancy rate of Downtown Santa Monica in December 2023 was 77%, approaching the pre-COVID level in February 2020 (82%).

DTSM Business and Employment

The data from the first quarter of 2022 shows that Professional, Scientific, and Technical Services, Healthcare and Social Assistance, and Other Services accounted for nearly half of the business types in Downtown Santa Monica.

In 2021, roughly half of the workforce in Downtown Santa Monica was in the Professional, Scientific, and Technical Services, Accommodation and Food Services, and Information industries.

DTSM Parking

Promenade Foot Traffic

Pedestrian activity serves as a crucial gauge of downtown vitality. DTSM utilizes Placer.ai to meticulously track pedestrian traffic, thereby facilitating accurate estimations of the overall pedestrian engagement within this locale.


Much like numerous downtowns across the United States, the Third Street Promenade has experienced a decline in pedestrian activity over the last four years, attributed to the practice of remote work prompted by the pandemic and a decrease in tourist visits.


In April 2024, the Third Street Promenade experienced a visitor count of 319,008, marking a seventeenfold increase in foot traffic compared to April 2020, a pandemic month with notably low visitor numbers.

Promenade Business Types & Retail Space Occupancy

As of June 6, 2024, retail and accommodation, beverage, and food accounted for approximately 88% of all businesses.


The occupancy of ground-level, commercial spaces on 1200, 1300, 1400, and the entire Promenade were 69%, 86%, 78%, and 78%, respectively.