Promenade 3.0

The Third Street Promenade is one of the most celebrated public gathering spaces in the world, known by millions for its eclectic mix of talented street performers; al fresco dining options to please all palates; a dense collection of retail's biggest and most popular brands; weekly farmers markets serving organic, locally-sourced fruits, vegetables, meats and cheeses; all basted in SoCal sunshine and cool ocean breezes.


Over 15 million people walk the palm-tree lined Promenade annually, generating over a billion dollars in taxable sales and countless memories. After 30 years, the Promenade remains one of Los Angeles' premier destinations for locals and visitors from all across the globe.


There's no doubt that the Promenade, which evolved out of the Third Street Mall of the 1960s, is a tremendous success. But Santa Monicans are known for being progressive, always wanting to take on new challenges and continue to evolve. This is why the City of Santa Monica and Downtown Santa Monica, Inc. have launched Promenade 3.0, an extensive public process to build on the Promenade's legacy.


Experts in urban placemaking have been called on to help study the Promenade and how people enjoy it today, coming up with a master plan to guide capital improvements, programming and retail and restaurant recruitment for a sustainable and prosperous future.


This page is your guide through this exciting process. You will find periodic updates, along with presentations and reports, and important meeting dates. 




We are pleased to report the City Council's strong support for Promenade 3.0, the comprehensive public process spearheaded by DTSM and the City of Santa Monica to reinvest in the beloved Third Street Promenade. Councilmembers earlier on Nov. 5 were presented with an outline of the project, which included feedback from property owners, the Planning Commission, the DTSM Board of Directors, and most importantly, residents and visitors. This feedback was collected throughout the past two years and included comments made during public forums, as well as through intercept surveys conducted by our staff and our dedicated Downtown Ambassadors.

Councilmembers not only encouraged us to move forward with Promenade 3.0, they also told us and City planners to dream big. And we plan to do just that. But we still need your help.

Join us at an open house on Saturday, Dec. 7, from 9am - 2pm at the Promenade Police Substation located at 1431 Third Street and meet with those who have been deeply involved in the project, or stop by during the holiday season to view displays and read project documents. We will have office hours at the substation from 12pm - 2pm weekdays from Dec. 7 through Dec. 23. 

To view the City Council meeting please click here. To review the City staff presentation to council click here




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Reports + Presentations

Click HERE to download the complete Promenade 3.0 Needs Assessment Part 1. 

Part 1
Needs Assessment: Part 1, Sections 1-3
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Needs Assessment: Part 1, Section 4
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Needs Assessment: Part 1, Sections 5-6
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