April 1, 2019

WHAT: This June, Downtown Santa Monica, Santa Monica Pier and Santa Monica Place, in collaboration with the City of Santa Monica, present the first ever SaMo PRIDE: an entire month of festivities and programming to raise awareness and celebrate the LGBTQ+ community as well as individuality, empowerment, and inclusivity within Santa Monica.


We invite you to attend a press conference next week for more information:


·       Santa Monica Mayor Gleam Davis to announce and provide additional details about SaMo PRIDE and the City of Santa Monica's ongoing initiatives

·       Performance by Gay Men's Chorus of Los Angeles a capella group "Aftershock"

·       Refreshments will be available


WHEN: Thursday, April 4, 8 a.m.- 9 a.m.


WHERE: Santa Monica Pier Parking Deck, 200 Santa Monica Pier, Santa Monica, CA 90401


About SaMo Pride

During the month of June, Santa Monica Pier, Santa Monica Place, Third Street Promenade and surrounding businesses will celebrate Pride with programming, activities and incredible light installations that span miles of city streets and lights up the sky with a rainbow of colors. The installation, dubbed "Miles of Pride" will serve as a backdrop for a full calendar of events that bring together the Santa Monica community and guests from around the world. With a focus on family-friendly art, events and community connection, city partners will host food festivals, happy hours, storytelling time for kids, silent discoes and more to celebrate love in every color.


For more information, sign up for the SaMo PRIDE newsletter and view a calendar of events at (launching April 4).


About Downtown Santa Monica, Inc.

Downtown Santa Monica, Inc. is a private non-profit 501(c)(3) that works with the City of Santa Monica to manage services and operations in Downtown Santa Monica that promote economic stability, growth and community life within Downtown Santa Monica. DTSM, Inc. manages the Property-based Business Assessment District (PBAD) that encompasses the area bounded by Ocean Avenue (W), Wilshire Boulevard (N), Lincoln Boulevard (E) and the Santa Monica Freeway (S).


About Santa Monica Pier

The Santa Monica Pier Corporation (SMPC) is a 501 (c)(3) non-profit, public benefit corporation dedicated to preserving and enhancing the Santa Monica experience for all visitors. SMPC provides impactful location -specific programming year round, upholding the Pier as a relevant world-class destination that is free and open to all.


About Santa Monica Place

Located in Santa Monica, CA and steps away from the beach and iconic Santa Monica Pier, Santa Monica Place is anchored by Bloomingdale's, an innovative Nordstrom concept store and an array of the city's best shops. The luxury shopping center offers over 70 premier shops, restaurants and experiences including Louis Vuitton and Tiffany & Co., The Cheesecake Factory, entertainment venues such as ArcLight Cinemas and the new Cayton Children's Museum.


About The City of Santa Monica

The City of Santa Monica is a full-service municipality working on behalf of Santa Monica's 93,000 residents. We are a community of 8.3 square miles along the Santa Monica Bay with a mix of residential neighborhoods, an expansive parks system, vibrant business districts and world-renowned destinations, including the Santa Monica Pier and Third Street Promenade. Santa Monica is an inclusive community that puts the highest value on sustainability and wellbeing. For more information on City news, events, and ways to get involved, visit You can also follow along on Twitter (@santamonicacity) and Facebook and Instagram (@cityofsantamonica).