DTSM, Inc. Introduces 'ICE Grooves' Music-Themed DJ Sessions on the Rink Every Thursday Night
Grand Opening Birthday Party Celebrated on Nov. 10th with a Venue Replica Cake (300 servings),
Screen Printing, Photo Booth, Free Skating, & Local Restaurant Vendors
SANTA MONICA, CA – (October 6, 2016) – It's a coming-of-ICE-age winter's tale. This 2016-17 holiday season, ICE at Santa Monica is celebrating its 10th anniversary milestone in some big ways – music genre-themed skate parties each Thursday coined ICE Grooves and a Grand Opening Birthday Party on Nov. 10th highlighted by a rink replica birthday cake and free food stations from Pono Burger, Lemonade, Sweetgreen, Bowl of Heaven, and Yogurtland. Operated by Downtown Santa Monica, Inc., the Westside's premier ice rink and holiday gathering spot will open its 8,000 square feet of real ice to all ages from November 3, 2016 through January 16, 2017 at the corner of 5th Street & Arizona Avenue.
To ring in a decade of ice-skating escapades in Downtown Santa Monica, ICE will celebrate with a Grand Opening Birthday Party on Nov. 10 from 6pm to 10pm. Skaters of all sizes and skillsets will gather around a colossal birthday cake, baked to serve 300, styled and iced after the rink itself. A performance by some of California’s most elite skaters will break the ice before the rink opens up with a free skate session graced by swirling faux snowfall and DJ dance jams. Guests, family and friends will enjoy food from local restaurants, an interactive wintry-themed photo-booth, live t-shirt screen-printing, and a commemorative souvenir. The event is completely open and free to the public, and guests are invited to bring a new unwrapped gift or gift card to support the PAL Best Gift Ever Toy Drive, which provides presents to children in Santa Monica who are less fortunate than most.
The rink is also introducing ICE Grooves, a music themed skate party each Thursday from 7pm – 10pm continuing through the skating season. The funk freezes over with a fun and eclectic DJ-powered soundscape each week. Rally friends, dress up for the set and get down! Current ICE Grooves schedule:
11/17 – Disco Fever
11/24 – Thanksgiving – No Event
12/1 – Motown Funk / Oldies
12/8 – Tropical House
12/15 – 80’s Vice
12/22 – Holiday Jams
12/29 –90’s Crush
1/5 – Latin
1/12 – Indie Rock Fest
The 2016-17 season attracted over 59,000 skaters to the rink and 126 birthday celebrations to the cabanas that line the perimeter, which are also available for private events and holiday gatherings. For those looking to up their technique, lessons are available through the Randy Gardner's School of Skating, which provided 366 lessons this past season.
1324 5th St, Santa Monica, CA 90401
Dates: November 3, 2016 – January 16, 2017
Admission w/ Skate Rental: $15
Grand Opening Birthday Celebration:
6 p.m – 10 p.m.
Free to the public
General Hours of Operation:
Monday through Thursday: 2 p.m. – 10 p.m.
Friday: 2 p.m. – Midnight
Saturday: 10 a.m. – Midnight
Sunday: 10 a.m. – 10 p.m.
Media Contact: Jeff Wagner Agency
Ryan Porter: Ryan@JeffWagnerAgency.com
Learn more at Downtown Santa Monica's new blog: SantaMonicaCentric.com
About Downtown Santa Monica, Inc. (DTSM, Inc.)
Downtown Santa Monica, Inc. is a private non-profit 501c(3) that works with the City of Santa Monica to manage services and operations in Downtown Santa Monica that promote economic stability, growth and community life within Downtown Santa Monica. DTSM, Inc. manages the Property-based Business Assessment District (PBAD) that encompasses the area bounded by Ocean Avenue (W), Wilshire Boulevard (N), Lincoln Boulevard (E) and the Santa Monica Freeway (S). For more info, please visit DowntownSM.com or visit us on Facebook at www.facebook.com/DowntownSantaMonica