Major Projects

In addition to managing day-to-day operations, including maintenance and hospitality services, Downtown Santa Monica, Inc. staff embark on long-range initiatives and projects to fulfill the organization's mission to ensure Downtown Santa Monica remains a vibrant and inclusive district. Here you will find updates on these significant ventures that often times involve other community partners, including the City of Santa Monica. 

1200 Block Activation

Downtown Santa Monica, Inc. has launched The Experiment, an urban space laboratory featuring new decor, seating elements, games, music and activations to enliven the northern block of the Third Street Promenade. 


Ocean/Colorado Vendor

Great American Fries Company is now serving delicious, gourmet fries and dipping sauces at the corner of Ocean and Colorado avenues.  


Promenade 3.0

DTSM, Inc. hosted a series of public meetings to talk about the future of Third Street Promenade and to collect community feedback for possible design and infrastructure upgrades. Roughly 50 community members attended each of the three meetings and sounded off on what they would like to see on the street. Now DTSM, Inc. and the City of Santa Monica have hired an outside agency to conduct a public space, public life survey of how people use the Promenade. Survey results are being reviewed and a full report will be presented to the City Council in the coming weeks.