Third Street Promenade Pedestrian Activity:
Pedestrian activity is a key indicator of the vitality of downtown. DTSM counts pedestrian traffic through Placer.ai. With these counts, we are able to estimate the total volume of pedestrian activity in this area.
From April 2020 to July 2021, the Third Street Promenade regained about two-thirds of its peak foot traffic before the COVID pandemic.
Like many US downtowns, the Third Street Promenade has been seeing declining pedestrian activities in the past two years due to the pandemic-induced work-from-home practice and fewer tourist visits.
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