Downtown Data

Third Street Promenade Pedestrian Activity:

Pedestrian activity is a key indicator of the vitality downtown. DTSM counts pedestrian traffic through a network of motion sensors positioned at key points around the Third Street Promenade. With these counts, we are able to estimate the total volume of pedestrian activity in this area. 

The graphic below provides a snapshot of recent pedestrian activity. The bars on the left show daily counts for the past four weeks, as well as a weekly total and how the week compares to the same week of the prior year. The line graph on the right drills down into last week to show hourly behavior. Note the consistent peak around 5pm. Saturday and Sunday, shown in darker blue, consistently report higher pedestrian counts.



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2020-2021 DTSM Annual Report:

Each summer, DTSM publishes a digital annual report to share with our community and stakeholders the initiatives and programs implemented by the organization over the previous 12 months. This report also features "Downtown By The Numbers" a statistical report that illustrates the health and vitality of the district. 

The FY21 DTSM Annual Report is available here.


Choose Santa Monica Data Deep Dive: is an economic development tool created to provide prospective tenants, property owners and brokers with key data sets, available retail spaces, and a step-by-step guide on how to open a business in Santa Monica. The site features a deep dive into valuable market data, updates on a quarterly basis. 

Learn more at