Update 11.30.20: Non-essential retail businesses are approved to open for in-store shopping at 20% occupancy and for curbside pick up. Please review the state, county and local guidelines below to assist you with the safe and permitted reopening of your business.



Guidance Documents:


Public Health and Safety Standards:

  1.  Employees and patrons must wear face coverings at all times.
  2. Create a physical distancing plan that will allow patrons and employees to safely move about the space.
  3. Mark 6 foot increments where visitors should stand if lines form outside your store.
  4. Offer pick up and delivery services.
  5. Provide wellness checks for all employees before starting their shifts and require employees experiencing any symptoms to stay home.
  6. Allow for paid periodic breaks so employees can wash their hands thoroughly with soap and water or hand sanitizer.
  7. Sanitize/clean all high-touch surfaces/areas, including POS tools, break rooms and restrooms.
  8. Post ALL required County and City signage in clear view for both customers and employees (see below).


Signage Posting Requirements:

  1. Print and post the Health and Safety Guidelines Poster in the entry of your business.
  2. Complete and print the LA County Social Distancing Protocol Form. Post in public entrances.
  3. Complete and print the City of Santa Monica Reduced Capacity Occupancy Sign. Post in public entrances.


 Queuing Guidelines:


Due to reduced capacity inside your store, you may need to manage a line on the public sidewalk. Downtown Santa Monica asks that you keep your line as close to your store front as possible in order to maintain pedestrian pathways. Please remember that individuals in line must be distanced at least 6 feet apart at all times and all queuing must be ADA accessible. You can use temporary tape and the signage provided below to mark where individuals can stand while they wait. Please do not encroach on your neighbors storefront. 


Queuing/Waiting Area Ground Markers:. 

1."Your Waiting Space" Queuing Marker

2. "Your Waiting Space" ADA Queuing Marker


Downtown Santa Monica staff will be onsite to help Third Street Promenade businesses set up their lines. If you need assistance please call 310.877.7731.



Temporary Outdoor Retail 


Retail establishments currently licensed to operate with a Santa Monica Business License can now expand their retail capacity outdoors by applying for a City of Santa Monica Temporary Use of Public Domain Permit. This permit will allow you to operate an extended shopping area on public sidewalks, Third Street Promenade or private property, for no fee. 


Outdoor Retail Process and Paperwork:

  1. Review the DTSM Expanded Outdoor Retail Guidelines.
  2. Contact DTSM Special Events Manager Laura Borsecnik at, to develop a site plan.
  3. Apply for a City of Santa Monica Use of Public Domain Permit.
  4. Submit a Certificate of Insurance to the City of Santa Monica in accordance with their Insurance Guidelines.


Marketing Opportunities:


Downtown Santa Monica wants to know your business is open! Please email the following information to

  • Hours of Operation
  • Pick Up and Delivery Options
  • Reopening Specials and Offers