Product Sampling Permits

Sampling permits that are not part of a larger special event can be obtained from Downtown Santa Monica, Inc.

To offer samples of products, brand ambassadors must roam throughout the district and cannot be stationary. The cost is $1,500 per day. The company conducting the sampling must complete the Downtown Santa Monica Sampling Application, and the Indemnification Form, which can be found below. 


In addition, a Certificate of Insurance (COI) in the amount of $1 million stating the City of Santa Monica, Downtown Santa Monica, Inc. and its affiliates as additionally insured is required. 

To apply for this permit, please complete the Downtown Santa Monica Roaming Sampling Application and email to or fax to 310.458.3921.