Signage is a crucial marketing tool for any business, serving a variety of purposes. They let customers know where you are, what services or products you offer and can entice passersby to pop in and maybe make a purchase.
For a detailed description of which types of signs are allowed in Downtown Santa Monica, please click here. This will direct you to the Santa Monica Municipal Code, section 9.61: Signs.
You can also view the City's sign brochure for quick reference.