Safety Ambassadors

The newest addition to DTSM's Ambassador Program features specially trained ambassadors who patrol Third Street Promenade, sidewalks, and alleys on bike, Segway, foot, and vehicle addressing quality of life issues, acting as a deterrent to unwanted behavior and activity, responding to incidents called in by businesses and patrons, and providing information, assistance, and directions to downtown workers, residents, and visitors.


Serve as a Deterrent: Traverse the streets, sidewalks and alleys to deter unwanted activity through uniformed visible presence.

Observe and Report: While on patrol be watchful for unwanted behaviors or criminal activity and report to local authorities via established communication methods.

Address Unwanted Activities: Responsible for interacting with persons creating quality of life issues, advising them of local ordinances and requesting compliance. All ambassadors are trained in 'situational protocol' to appropriately handle situations in a firm, yet courteous, manner.

Street Performer Monitoring: Communicate with Promenade buskers to ensure program regulation compliance.

Hospitality and Customer Service: Actively acknowledge pedestrians with a friendly greeting or identify visitors in order to provide directions, information, or recommendations.

Information Sharing: Responsible for making a specified number of visits to district businesses to share information on safety and security issues in the downtown.

Reporting: Develop written Incident Reports and Property Condition Reports and actively log all daily engagements in our mobile data-tracking app.

Professionalism: Maintain a positive, professional environment in full compliance with applicable laws, regulations, policies, procedures and overall DTSM standards of expected professionalism.


Safety Ambassadors are available 6:30am-12:00am, daily.
Need Assistance? Call or text, 310.877.7731.

Weekly Hours

Below is a breakdown of hour ambassador hours are allocated.

Ambassador Weekly Hours
Hospitality 1,340
Maintenance 764
Machine Operators 60
Safety/QOL Team 464
Dispatch 280
Admin Assistant 16
Team Leader 232
Safety/Dispatch Operations Manager 40
Operations Manager 40
General Manager 40
Weekly Total 3,276
Annual Total 170,352
Task Matrix

Below is a chart detailing which tasks ambassadors are charged with. 

Ambassador Task Hospi-


Safety QOL
Welcome visitors to the district x x x x
Provide information to visitors x x x x
Give directions x x x x
Aid visitors with vehicle trouble x x x x
Locate and return lost items x x x x
Provide safety escort services for visitors and
x   x x
Visit businesses to ensure they are informed of
the latest downtown happenings
x   x x
Communicate w/ Promenade buskers to ensure
regulation compliance
Setup and remove Promenade events and activities x x    
Public restroom monitoring and custodial services x x    
Remove debris from sidewalks, alleys & structures x x x x
Wipe down high touch surfaces x x x x
Run M30 sweeper in the parking structures   x    
Nightly deep clean of public restrooms   x    
Sweep, mop, and wipe down parking
structure stairwells and landing areas
Conduct pan and broom maintenance in parking
Level off and wipe down trash cans, remove
and replace bags if necessary
Remove or paint over graffiti x x    
Clean up spills as necessary x x    
Observe and report maintenance issues for the city x x x x
Serve as a deterrent for unwanted/criminal activity x   x x
Respond to calls for service as needed x x x x
Observe and report unwanted/criminal activity x x x x
Request compliance from persons engaged in public
nuisance activities
    x x
Monitor doorways, stairwells and elevators for
individuals sleeping or loitering
    x x
Coordinate with SMPD/HLP Team     x x
Trained to deal with incidents of mental illness     x x
Engage with street residents and direct to services       x
Possess a Guard Card issued by the CA Bureau of
Security and Investigative Service.
    x x